{"id":15305,"date":"2017-01-17T09:15:59","date_gmt":"2017-01-17T08:15:59","guid":{"rendered":"https:\/\/www.creditexpo.be\/fr\/?post_type=creditex_nieuws&#038;p=15305"},"modified":"2017-06-06T11:24:37","modified_gmt":"2017-06-06T09:24:37","slug":"5-conseils-marketing-pour-le-departement-credit-management","status":"publish","type":"post","link":"https:\/\/www.creditexpo.be\/fr\/5-conseils-marketing-pour-le-departement-credit-management\/","title":{"rendered":"5 conseils de marketing pour le d\u00e9partement credit management"},"content":{"rendered":"<p><span class=\"intro\">Le d\u00e9partement credit management ne devrait plus consid\u00e9rer un client comme un risque \u2013 comme le fait le marketing \u2013 mais comme une chance. <\/span><\/p>\n<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>C\u2019est le sujet de l\u2019article <strong><a href=\"https:\/\/graydon.be\/fr\/blog\/du-client-au-debiteur-\" target=\"_blank\">De client \u00e0 d\u00e9biteur<\/a><\/strong>. Voici encore cinq conseils pour doter votre credit management d\u2019une image plus \u2018marketing\u2019.<\/p>\n<ul>\n<li>D\u00e9finissez des <strong><a href=\"https:\/\/graydon.be\/fr\/blog\/un-bon-conseil-pour-votre-gestion-des-debiteurs--segmentez-et-structurez\" target=\"_blank\">groupes cibles dans votre fichier de d\u00e9biteurs<\/a><\/strong>. Le marketing le fait aussi. Chaque groupe parle une langue qui lui est propre et est influenc\u00e9 d\u2019une autre mani\u00e8re. Approchez chaque groupe avec un autre message sp\u00e9cifique. \u00c9galement quand il s\u2019agit de payer. \u00c0 quels clients allez-vous appliquer une approche critique et quels clients allez-vous chouchouter ?<\/li>\n<li>Envoyez des lettres de rappel modernes, \u00e9vitez absolument d\u2019utiliser un langage vieillot et solennel. Demandez \u00e0 votre d\u00e9partement communication ou marketing de se pencher sur la question\u00a0: ils ont souvent un tout autre point de vue sur le sujet.<\/li>\n<\/ul>\n<p><strong>Lisez aussi l&#8217;e-paper:\u00a0<a class=\"download-link\" href=\"https:\/\/graydon.be\/fr\/downloads\/epaper-tout-ce-quil-faut-savoir-sur-les-rappels-et-les-sommations\" target=\"_blank\">Tout ce qu\u2019il faut savoir sur les rappels et les sommations<\/a><\/strong><\/p>\n<ul>\n<li>Installez les collaborateurs de votre service commercial interne dans le m\u00eame bureau que les gestionnaires des d\u00e9biteurs. Tous ont des contacts multiples avec le client. Les uns \u00e0 propos des produits, services et livraisons, les autres sur la contre-prestation du client\u00a0: le paiement.<\/li>\n<li>D\u00e9terminez avec le marketing et la vente \u00e0 quel moment et de quelle fa\u00e7on vous pouvez parler des accords de paiement avec le client. Les conditions de paiement au verso de l\u2019offre et de la facture ne suffisent plus aujourd\u2019hui. Tant que vous ne direz pas clairement au client quand vous voulez qu\u2019il paie, il continuera de choisir lui-m\u00eame le d\u00e9lai de paiement.<\/li>\n<li>Faites en sorte que vos gestionnaires des d\u00e9biteurs puissent offrir des cadeaux d\u2019affaires de temps en temps. Les clients avec lesquels vous prenez un accord, m\u00eame si c\u2019est pour apurer un retard de paiement, m\u00e9ritent votre appr\u00e9ciation. Vous leur montrez ainsi que vous accordez de l\u2019importance \u00e0 la relation.<\/li>\n<\/ul>\n<p><strong>Lisez aussi l&#8217;e-paper:\u00a0<a class=\"download-link\" href=\"https:\/\/graydon.be\/fr\/downloads\/epaper-facturer-noubliez-jamais-ces-regles\" target=\"_blank\">Facturer : n&#8217;oubliez jamais ces r\u00e8gles<\/a><\/strong><\/p>\n<p>Source: <strong><a href=\"https:\/\/graydon.be\/fr\/blog\/5-conseils-de-marketing-pour-le-departement-credit-management\" target=\"_blank\">Graydon blog<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9partement credit management ne devrait plus consid\u00e9rer un client comme un risque \u2013 comme le fait le marketing \u2013 mais comme une chance. C\u2019est le sujet de l\u2019article De client \u00e0 d\u00e9biteur. Voici encore cinq conseils pour doter votre credit management d\u2019une image plus \u2018marketing\u2019. D\u00e9finissez des groupes cibles dans votre fichier de d\u00e9biteurs. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":15384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post--15305","post","post--type-post","post--status-publish","post--format-standard","post--has-post-thumbnail","post--hentry","post--category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 conseils de marketing pour le d\u00e9partement credit management - Credit Expo Belgi\u00eb<\/title>\n<meta name=\"description\" content=\"Le d\u00e9partement credit management ne devrait plus consid\u00e9rer un client comme un risque \u2013 comme le fait le marketing \u2013 mais comme une chance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.creditexpo.be\/fr\/5-conseils-marketing-pour-le-departement-credit-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 conseils de marketing pour le d\u00e9partement credit management - 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